Free visual inspection and a written scope of work before any mitigation begins - photos, moisture readings, and drying logs go in your claim file
The scope we write is the scope we bill. Anything new gets shown to you, in writing, before we touch it.
Before
After
Before
After
Before
AfterFranchise Investment Overview
We believe in putting the price on the page, so here’s a transparent look at what it costs to open a DryMark Restoration business. These are ballpark ranges based on what we’ve seen across damage restoration startups, not a quote for your specific market. The numbers below reflect what an owner-operator typically needs to get trucks on the road, equipment in the warehouse, and a crew answering the phone. Actual figures vary by territory size, real estate costs in your area, and how aggressively you want to launch. This is the same principle we apply to every restoration job: know the range before you commit.
Estimated Startup Investment
Restoration is an equipment-heavy business. The drying systems alone represent a meaningful portion of startup capital, and we don’t recommend cutting corners there. These ranges assume a single territory with two service vehicles, a small warehouse or garage for equipment storage, and enough working capital to cover payroll and consumables for the first six months while you build your book of business.
| Investment Category | Estimated Range |
|---|---|
| Franchise Fee | $45,000 - $65,000 |
| Equipment & Vehicles | $85,000 - $140,000 |
| Initial Marketing & Launch | $25,000 - $40,000 |
| Working Capital (6 months) | $60,000 - $90,000 |
| Total Estimated Investment | $215,000 - $335,000 |
The equipment line covers professional-grade drying systems from Dri-Eaz, Phoenix, XPOWER, B-Air, and Injectidry, plus extraction units, air scrubbers, moisture meters, thermal imaging cameras, and the full PPE inventory required for Category 3 water and biohazard work. This is not the place to save money. A single properly documented water mitigation job can bill more than the cost of a mid-range drying package, and the documentation those systems produce is what separates a paid claim from a denied one.
What’s Included
The franchise fee is not a licensing fee. It’s access to the operating system that Alicia Brennan and the team have refined since 2011, built around the documentation gap that costs homeowners their claims. Here’s what the fee covers:
- Brand license and territory rights for your protected service area, with the DryMark name, marks, and the 365-Day Done Right Promise backing every job.
- Three weeks of intensive training at our headquarters covering the full scope: water mitigation, mold remediation, fire and smoke restoration, sewage cleanup, and the reconstruction path that follows each.
- The Haven Standard operations manual and documentation system, including the daily moisture logs, photo protocols, and written scope templates that make claims payable without a fight.
- Launch marketing support including your local website, Google Business Profile setup, review generation system, and the first 90 days of paid search strategy.
- Ongoing systems access for scheduling, job tracking, equipment inventory, and the customer communication tools that keep homeowners informed by text from first call to final invoice.
- Annual re-training and certification support for IICRC, RIA, and IFA standards, keeping your crew’s credentials current and verifiable on every job.
BeforeAfterFinancing & Next Steps
Most owner-operators don’t write a single check for the full investment. Third-party financing is commonly available for the equipment and vehicle portion, and SBA-backed loans are frequently structured around franchise startup costs in this industry. Some of our owners have also negotiated equipment leases that keep the initial cash outlay lower while preserving the working capital reserve that keeps payroll running through the first slow season. We’ll walk you through the options during qualification, but nothing is committed until you’ve reviewed the official documents and spoken with our team directly.
The next step is a conversation with our development team. You’ll get exact numbers for your specific market, a breakdown of what the first 12 months typically look like in terms of revenue pacing, and a copy of our qualification checklist. No pressure, no deadlines, no countdown clock. Just the facts, the way we’d want them handed to us. Call (629) 213-4606 or request the info kit below and we’ll send the full breakdown within one business day.
All figures on this page are non-binding estimates for planning purposes. Actual investment amounts vary by market, territory size, and individual financing arrangements, and official figures are provided in the disclosure documents during the qualification process.
Written by Alicia Brennan, Owner at DryMark Restoration, serving communities across the service area since 2011.